The fight for America’s identity online is just getting started. For immigrant communities, misinformation on YouTube has serious political consequences. We’re challenging those narratives.
We work with social media partners and influencers to create videos that combat anti-immigrant media.
Our original research tracks and analyzes anti-immigration narratives on social media. We study networks of content creators to understand their visual marketing and messaging tactics — and translate our innovative research into real-world recommendations for content creators to disrupt those narratives.
Research & Resources
Our original research tracks and analyzes anti-immigration narratives on social media.
‘Immigration Will Destroy Us’ and Other Talking Points
The culmination of three years of original research at Define American looking at the impact, tactics, and reach of anti-immigration narratives on YouTube — and tools to fight back.
Popping the Immigration Filter Bubble
In the digital age, we know that effective messaging campaigns online require hyper audience targeting. This guide is a framework for content creators to reach a specific and important digital audience in our fight for the human rights of refugees, migrants, and displaced peoples.