Immigrants Belong Toolkit

About the toolkit

The Immigrants Belong Toolkit is designed to equip digital storytellers and content creators with research-backed strategies to combat harmful and dehumanizing narratives about immigrants. Informed by our original social psychology research with Harmony Labs and built in collaboration with Tides Foundation, this toolkit offers practical steps to help shift the narrative surrounding immigration in a way that resonates with the Moveable Middle—the critical audience that is open to changing their views on immigration.

This toolkit draws on extensive research into the digital landscape, where misinformation about immigrants spreads rapidly. By identifying the most effective messaging techniques and visual cues, the toolkit provides a framework for reaching key audiences with content that humanizes immigrants and counters fear-based, anti-immigrant narratives.

In a digital world where mis and disinformation can have a powerful impact, storytelling is the most effective tool for changing hearts and minds. Through collaboration and ongoing research, Define American aims to create a narrative shift that upholds the dignity and humanity of all immigrants. This guide is for anyone working to amplify the immigrant rights movement through thoughtful, targeted digital content.

Contact the team

Partnership Inquiries
Shauna Siggelkow
Vice President
shauna@defineamerican.com